Audience Profile
Our Web Site at www.thetimes-tribune.com is the number one resource in the region for local news, breaking news, sports, and entertainment information. It offers the largest searchable regional and national classified database online making it the premier local destination for job seekers, online shoppers, and car and home buyers.
Over 325,770 unique users log on EVERY MONTH!
That’s over 3 million page views a month!
Affluent: Average income is $73,200 per year
22% have an income of $100,000 or more
Online Readers Have and Spend disposable income:
91% have shopped online
89% have purchased online
70% have checked prices online before buying offline
Educated: 52% have a college degree
Diverse: 40% are between 18 and 34
49% are between 35 and 54
Growing: Newspapers’ digital audience has grown 60 percent in the last three years as the newspaper Web sites
continue to attract sophisticated readers who demand comprehensive news and information that no other
medium can match.
The share of adult internet users who have a profile on an online social network site has more than quadrupled in
the past four years - from 8% in 2005 to 35% in 2008.