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The Scranton/Wilkes-Barre/Hazleton market is strategically located in Northeastern Pennsylvania spanning Lackawanna and Luzerne counties. With a total population of over 400,000 and households of over 200,000, the market offers
unique opportunities for business growth. Positioned just hours away from New York City and Philadelphia and within close proximity to the Pocono region, it has experienced major expansion in the retail and manufacturing industry.
Scranton, Wilkes-Barre and Hazleton are each served by three of Times-Shamrock’s PA dailies, The Times-Tribune, The Citizens’ Voice and The Standard-Speaker creating an attractive media package in reaching this desirable market.
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Male Female |
Median Age |
Median Income |
Median Years |
Scranton
Wilkes-Barre
Hazleton
Combined |
46%
47%
48%
47% |
54%
53%
52%
53% |
48
47
48
48 |
$46,000
$46,000
$42,000
$45,000 |
13 years
12.5 years
12 years
12.5 years |
Reach the Scranton/Wilkes-Barre/Hazleton Market with the Number One Daily Combination Times-Tribune, Citizens’ Voice & Standard Speaker 203,000 Daily VS. Times Leader 84,000 Daily
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Reach the Scranton/Wilkes-Barre/Hazleton Market with the Number One Sunday Combination Sunday Times, Sunday Voice & Standard Speaker 234,000 Sunday VS. Times Leader 96,000 Sunday
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The Times-Tribune/Citizens’ Voice/Standard-Speaker
NUMBER ONE VS. Times Leader |
| TOTAL ADULTS |
WEEKDAY |
SUNDAY |
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Readers |
Coverage |
Readers |
Coverage |
The Times-Tribune
The Citizens’ Voice
Standard-Speaker
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203,000
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49%
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234,000
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56%
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| Times-Leader |
84,000 |
20% |
96,000 |
23% |
| TT-CV-SS Advantage |
119,000
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138,000
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+142% |
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+144% |
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The Times-Tribune/The Citizens’ Voice/Standard-Speaker
One Market Newspaper Readership |
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Adults |
Coverage |
30 Days Weekday or Sunday
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313,000
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75%
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7 Days Weekday or Sunday
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294,000
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70%
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Sunday 4-Issue Cume
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266,000
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64%
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Weekday 5-Issue Cume
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261,000
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63%
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Sunday Average Issue
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234,000
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56%
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Weekday Average Issue
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203,000 |
49% |
The Times-Tribune/Citizens’ Voice/Standard-Speaker Readership Fact in Scranton/Wilkes-Barre/Hazleton Market
50% More Adults Read The Sunday Times, Voice & Speaker than watched the Superbowl!
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